FIVE FUNDAMENTALS

Mix them, match them, make them yours from maternity to motherhood.

Shopping for maternity clothes should be fun. When else in your life can you redo your whole closet without guilt or regret? So, let us help start you off with the best bump-friendly basics that keep you covered through maternity and right into motherhood.

The Ready-to-Wear Dress

What do we mean by ready-to-wear? We mean the one-hit-wonder, the dinner date to Sunday brunch, the throw-on-and-go, the wear-to-work and then weekend must… it's the maternity dress that complements your new curves, no matter what style you prefer. From your baby shower look to a sundress, having at least one of our best maternity dresses in your arsenal is a wise move.

The Live-In Leggings

And we mean live in. Our most versatile piece (and the best maternity leggings) can be styled with a stylish blouse, fitted with a fitted tee, and dressed under a dress. They are stretchy, but they also retain their soft structure for use after baby makes his or her debut into the world. Lift the belly panel up for support under tops, or fold it over to create a structured waistband, a layered look, or for post-partum wear. The question on whether leggings are pants has been answered: they are!

The New Favorite Jeans

Has there ever been a piece of clothing more loved than a good pair of jeans? The answer is no, and that’s because denim has become like a second skin to the wearer. Don’t despair, we have your new favorite pair ready to be worn every day- we don’t judge! With the Secret Fit Belly®, side panels, or an underbelly waist, add a pair or two of the best maternity jeans to your closet and make casual Fridays blend into Saturdays, which inevitably become Sundays. They’re so comfortable, you’ll want to feel the blues all week long.

The Classic Tee

Since when did basic get a bad rap? No closet is complete without your best maternity t-shirt that you turn to when you are craving comfort. A V-neck, crew neck or scoop neck—we have them all. We even have graphic maternity tees, for when you want to speak from the bump. Find your shirt of choice and revel in its versatility. There is no wrong way to wear this classic staple. Go ahead… be basic.

The Bra for Maternity AND Nursing

Everyone knows their bellies get bigger when pregnant, and it's no surprise breasts do too. Some women welcome this change, while others find it hard to navigate their new curves. We pride ourselves on creating soft, stretchy, and yet supportive maternity bras that are crafted with nursing functionality built in. We dare you to find a style you don’t love, because we have full coverage, sleep bras, demi bras, t-shirt bras, and sports bras.